IMBD Agency Ltd. is seeking a Meta Ads Expert with strong experience in Facebook & Instagram advertising. The ideal candidate will be skilled in campaign creation, budget optimization, results optimization, Conversion API setup, and troubleshooting Meta Ads performance issues.
While Meta Ads will be your core focus, candidates with additional knowledge of Google Ads, TikTok Ads, and LinkedIn Ads will be given preference.
Responsibilities:
Meta Ads Strategy & Management:
- Plan, create, and optimize Meta (Facebook & Instagram) ad campaigns across various objectives.
- Perform budget allocation and optimization to maximize return on investment.
- Continuously monitor and refine campaigns for best performance based on KPIs.
- Set up and manage Meta Conversion API (CAPI) for accurate tracking and data integration.
- Analyze and interpret Meta Ads Manager metrics to identify trends and actionable insights.
- Troubleshoot ad delivery, rejection, or performance issues quickly and effectively.
Creative & Content Collaboration:
- Provide guidance to the creative team for high-converting ad creatives (images, videos, and copy).
- Assist in developing ad copies, headlines, and CTAs that drive engagement and conversions.
- Testing, Analysis & Reporting
- Conduct A/B testing on creatives, targeting, and bidding strategies to improve results.
- Prepare and present performance reports with clear recommendations for improvement.